Facebook & Snapchat

Today Facebook is rolling out its new commercial strategy consisting in auto-play video advertisements (without sound) in the mobile and desktop News Feeds (the ads become hearable at user request).

Maybe to counter balance Facebook’s business savvy strategy, but not only, a new social photo sharing application is taking the internet by storm. It is Snapchat (snapchat.com). The application basically deals with one’s concern that his/her momentary enthusiastically taken photo will remain in the memory of the humanity forever – and that they will come to regret it – for the pictures, videos (graphically or not enhanced) have a chosen lifetime of between 1 to 10 seconds after which they are deleted from the recipient’s inbox and even from the Snapchat servers.

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